Bogey Busters Book Signing

What better way to launch a book signing tour than with a bunch of golfing buddies? The short answer: there is no better way. First, you have a captive audience. Two foursomes playing golf on Columbus Day weekend make for good times among friends. These gentlemen golfers received a “swag bag” from me containing a face mask plus hand sanitizer, a sample bottle of artificial tears, M & M candies, a coupon for their favorite golf balls, a thumb drive containing a short movie I produced describing the teams and the venues, and a copy of my book, “Rebuilding Trust in Healthcare.” My friends gathered in my hotel room after the round of golf and dinner for a nightcap. I handed each player his gift, and I received requests for signing the book. It would have simply been rude to refuse their requests. Second, the Cape Cod hotel lobby was the perfect venue for the book signing. A lot of people were milling around after the free breakfast, so it generated interest. Perhaps the anonymous hotel guests thought a free book came with their stay. Third, there was something prophetic about the date of the book signing, 10/10/2020. An easy date to remember, as most of these fellow golfers were my age and prone to occasional memory lapses.